Associate Professor · Faculty of Business Administration
h-index  9
320 citations

Dr. Khaled Saad

Department of Marketing  ·  Faculty of Faculty of Business Administration

k.saad@msa.edu.eg
Business Building, Room B210
Joined September 2015
Office Hours: Tue & Thu: 14:00 – 16:00
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Biography

Dr. Khaled Saad is an associate professor whose research examines digital marketing strategies, social media influence, and e-commerce consumer behavior in the Middle East region.

Research Interests

Digital Marketing Entrepreneurship & Innovation

Education

Ph.D. in Marketing
Consumer Behaviour
2012
MBA
Marketing
2008
B.Sc. in Business Administration
2006

Selected Publications

Social Media Influencer Marketing: Evidence from Egyptian E-Commerce
Journal Journal of Marketing Management · · 8 citations
Trust and Purchase Intention in Mobile Commerce
Journal Electronic Commerce Research and Applications · · 43 citations

Supervised Students

Current Students
MSc
Sara Ahmed Rizk
TikTok Marketing Effectiveness for Egyptian SMEs
In Progress

Current Courses — Academic Year 2026 / 2027

Code Course Name Level Semester
MKT401 Digital Marketing Undergraduate First Semester
MKT201 Consumer Behavior Undergraduate Second Semester