MSA University · Research

Research Publications

35 publications from our academic community

35

Publications

5

Years Active

5

Pub. Types

Filters: Search: e-commerce × Type: Journal Article × Clear all ×

Journal Article

2024

Social Media Influencer Marketing: Evidence from Egyptian E-Commerce

Dr. Khaled Saad · Faculty of Business Administration

Journal of Marketing Management 8 citations

influencer marketing social media e-commerce