Research Publications

Journal Article

2024

Social Media Influencer Marketing: Evidence from Egyptian E-Commerce

Dr. Khaled Saad  ·  Faculty of Business Administration

Journal of Marketing Management 8 citations

influencer marketing social media e-commerce

Journal Article

2023

Blockchain Adoption in Egyptian Banking: Drivers and Barriers

Dr. Rania Mostafa  ·  Faculty of Business Administration

International Journal of Bank Marketing 19 citations

blockchain banking fintech Egypt

Journal Article

2023

Digital Transformation and Organizational Resilience

Prof. Nadia Farouk  ·  Faculty of Business Administration

Journal of Management 34 citations

digital transformation resilience organization

Journal Article

2022

Capital Structure Decisions of Egyptian Listed Firms

Dr. Rania Mostafa  ·  Faculty of Business Administration

Emerging Markets Review 11 citations

capital structure emerging markets Egypt

Journal Article

2022

Trust and Purchase Intention in Mobile Commerce

Dr. Khaled Saad  ·  Faculty of Business Administration

Electronic Commerce Research and Applications 43 citations

mobile commerce trust purchase intention

Journal Article

2022

Corporate Strategy in Emerging Markets: A Longitudinal Study

Prof. Nadia Farouk  ·  Faculty of Business Administration

Strategic Management Journal 88 citations

corporate strategy emerging markets longitudinal

doi:10.1002/smj.2022.3341

Journal Article

2020

Corporate Governance in the MENA Region

Prof. Nadia Farouk  ·  Faculty of Business Administration

Corporate Governance: An International Review 61 citations

corporate governance MENA