Research Publications

Journal Article

2024

Social Media Influencer Marketing: Evidence from Egyptian E-Commerce

Dr. Khaled Saad  ·  Faculty of Business Administration

Journal of Marketing Management 8 citations

influencer marketing social media e-commerce

Journal Article

2023

Biophilic Design in Egyptian Healthcare Facilities: Post-Occupancy Evaluation

Dr. Youssef Ramzy  ·  Faculty of Arts & Design

HERD: Health Environments Research & Design Journal 11 citations

biophilic design healthcare Egypt

Journal Article

2023

Blockchain Adoption in Egyptian Banking: Drivers and Barriers

Dr. Rania Mostafa  ·  Faculty of Business Administration

International Journal of Bank Marketing 19 citations

blockchain banking fintech Egypt

Journal Article

2023

LEED Certification Barriers in Egyptian Construction Projects

Dr. Layla Ibrahim  ·  Faculty of Engineering

Journal of Cleaner Production 14 citations

LEED green buildings Egypt sustainability

Journal Article

2022

Drug–Drug Interactions in Polypharmacy: Evidence from Egyptian Hospital Records

Dr. Bassem Gamal  ·  Faculty of Pharmacy

International Journal of Clinical Pharmacy 28 citations

drug interactions polypharmacy pharmacovigilance

Journal Article

2022

Hieroglyphic Motifs in Modern Egyptian Brand Identities

Prof. Dina Wahba  ·  Faculty of Arts & Design

Design Studies 22 citations

Egyptian design branding cultural heritage

Journal Article

2022

Capital Structure Decisions of Egyptian Listed Firms

Dr. Rania Mostafa  ·  Faculty of Business Administration

Emerging Markets Review 11 citations

capital structure emerging markets Egypt