MSA University · Research

Research Publications

35 publications from our academic community

Publications

Years Active

Pub. Types

Filters: Search: Egypt × Faculty: Faculty of Business Admi... × Clear all ×

Journal Article

2024

Social Media Influencer Marketing: Evidence from Egyptian E-Commerce

Dr. Khaled Saad · Faculty of Business Administration

Journal of Marketing Management 8 citations

influencer marketing social media e-commerce

Journal Article

2023

Dr. Rania Mostafa · Faculty of Business Administration

International Journal of Bank Marketing 19 citations

blockchain banking fintech Egypt

Journal Article

2022

Dr. Rania Mostafa · Faculty of Business Administration

Emerging Markets Review 11 citations

capital structure emerging markets Egypt